Factors which affect the fees for usage are: 1) How long will the image be used or displayed, 2) how big will the image be as a part of the space in which it is published, 3) how many pieces are printed (i.e. press run or circulation), 4) how much it cost us to create the image initially, and 5) whether the audience which will see the image(s) is of a local, national, or global viewership.

Mis-nomer: Images from stock should cost less than an image which was assigned to be created. In reality, an existing image licensing fee isn't worth less than an assignment. You can select the exact image that you want. You don't incur production expenses. There is no risk that the shot won't be exactly what you want. There is no art direction, and you can have it immediately.

Please understand, however, that the fees on the following pages are not quotes. They are presented to aid you in formulating budgets, and to know whether the image(s) we would provide you with fit within the ballpark of what you expected to pay for them. Once we recieve the details about exactly how you would use the image, if rights are purchased, we will deliver a quote which will encompass the fees and paperwork which needs to be completed.

We wish to maximize your use of the images, and, to that end, we urge you to consider the variety of uses you might have for the image beyond the immediate need. By purchasing the right to use the image in a brochure AND an Annual Report at the same time, you can save because you are licensing the rights to the images for multiple uses. If, after a use has been requested, different uses arise, the fees will not be as low as a package would have been initially. When considering the variety of uses, and when gathering the information necessary for us to provide you with an exact quote, please consider and include:

For EACH type of use, the following information is necessary:
How long the image will be used or displayed (one issue daily, monthly, one-time, six months, 18 months, etc)	How large the image will be as a part of the space in which it is published (i.e. 1/4 pg, 1/2 pg, dimensions, etc)	How many pieces (i.e. press run or circluation)
Intended Audience and range of distribution (i.e. local, national, international)	Type of use: Editorial, Advertising, Corporate, or Personal, etc.	Print-only, Electronic-only, or both.
If on-line, is it on the main page, further into the site, or on a link to your site from an ad on someone else's site	Potential uses by you down the line	Whether you would like an embargo on the potential use of the image by your company's competition